justin62339

Introduction Many SaaS founders start with code, not with customers. They buy a domain. They set up a repo. They draw a roadmap. Then they launch to silence.  The problem is simple. You fall in love with a solution before you know if a painful problem exists. You build features before you know who will pay, how much they will pay, or why they should switch from current tools.  Market research flips your process. You stop guessing. You start listening. You learn what your target market needs,...

Many founders walk out of investor meetings without a term sheet. Often the problem sits in the pitch, not in the business. You might have a strong product, a real customer problem, and a sensible market. If your pitch is unclear, investors lose confidence fast.  Investors reject a large share of deals because of poor communication and weak narrative. They see vague problem statements, messy decks, unrealistic financials, and unconvincing answers to simple questions on unit economics and...